I mentioned in a previous post that I’m learning from Rachel Pedersen in her “Social Media University.” She really does drop great knowledge in her courses about each individual social media platform. There’s a ton of stuff I would love to write about, but have to hold back because it is her material and I don’t feel it would be right for me to give it all away with out her permission. That being said there are little things that I’ve picked up that doesn’t take from her overall course that I thought were pretty cool. One of those things have to do with the Pinterest stats that she shares…
- 70-80% of users are Female: I think most of us knew this, but it’s important to know who actually uses this platform. This will help when you go to build your profile. Do it in a way that is attractive to a mostly female targeted audience. A good idea would be to find a profile that is big on Pinterest and see what colors and aesthetics they use on their page.
- Ages 25-64 are Active (35-49 have the Strongest Presence): This just helps narrow down the audience on Pinterest. However, 25-64 is a big enough gap that you would still need to do your research on what age group you are trying to attract. Then post images and content accordingly.
- 50% of Users make $50,000 or more (Platform with Highest Average Income per User): Once again helping us know what eyes are on Pinterest. The average income is higher than any other social media platform. People are willing and very often do purchase items they pin.
Conclusion: Always know the people you are trying to attract to your business, blog, YouTube Channel, Vlog, etc. Here are a couple of stats to help you narrow down who is on Pinterest and who you should be focusing on.